Huka Entertainment hired Newmerica to produce a video campaign for Tortuga Music Festival 2017, the biggest country music festival in the world. We designed the content through a turnkey lens, fostering flexibility which allowed us to address ever-changing information. We collaborated directly with Huka’s marketing team to develop “Lifeguard Dan,” a lighthearted spokesman who delivered key messaging throughout the campaign.
The results: 400K views and a 300% increase in their overall social engagement.