Social Media Live Stream

PBR approached Newmerica a week before the Big Game to produce a live streaming social media “alternative” to Lady Gaga’s halftime show. Our approach was to take a normally grandiose and overproduced performance and do the opposite. We came up with the Pabst Time Show starring Brent Hinds of Mastodon shredding on his guitar live from his dusty basement in West Atlanta.

The results: Half a million views, 4,000 shares and over 1,000 comments across social media platforms.


Pabst Time Show Promo