Meltasia Music Festival

The curator of Meltasia Music Festival contacted Newmerica after realizing the core ethos of our work reflected not only his own, but the entire spirit of the event he was planning. We were tasked with creating shareable content to hype up the garage rock and punk crowd. Since the festival was booked in the North Georgia woods, we conveniently had access to many artists involved and immediately recruited them to be part of the campaign.

Melty Does Meltasia

Meet Melty. The thick-witted possum mascot of Meltasia Music Festival. Melty's unholy approach was a perfect fit for the festival demographic.

Instagram Campaign